Circuit Sales System: Your Comprehensive Guide

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Estimated reading time: 19 minutes

You’re in an exciting place.

You’ve built your online course or digital program and you’ve poured your heart and soul into it. You’ve learned how to be engaging and how to share your message in the best way.

And now it’s time to sell your offering.

Selling is hard. There are so many strategies and opinions out here. Things like social media. Cold emails. Managing a sales funnel. Big data.

Sales have come so far, and while it comes with many benefits and opportunities, it’s also massively confusing to most of us.

This guide is all about how to make it easy to use and master one core system that takes care of everything and helps you make those all-important sales with the least amount of grinding and misunderstanding.

Because, let’s face it, learning another new skill sounds fun, but you’re risking burnout with all the other hats you’re already wearing as a business owner. Save time and focus on your strengths by using a sales system that’s proven to generate revenue, is zero fuss, and you can get started straight away.

Ready?

This is your complete guide to the Circuit Sales System (CSS), a system I’m incredibly familiar with. A definitive system that you can learn once and apply to each and every course, digital product, or service you have to offer. No more faffing around with different techniques, tools, or systems.

No more endless YouTube videos from various sales and marketing teams, coaching packages, and courses. No more high and low revenue. No more crossing your fingers and hoping to God that your hard work and endless effort are going to pay off.

Just one single system that generates sales continually and consistently from now and forever more.

Right, everything will be explained as we go, so let’s jump right in.

An Introduction to Modern-Day Selling

When it comes to sales, there are numerous sales techniques and strategies, each promising to be the stairway to success. It’s what sales and marketing teams have poured over for decades.

In the landscape of digital sales, two methods have made a significant mark for most sales and marketing teams – live launching and the evergreen sales pages.

To better understand that, let’s delve into these sales methods’ essence and their challenges.

Tracing the Live Launch Blueprint

Live launching is precisely what it sounds like – a product is ‘live,’ happening for a set period, causing anticipation, building momentum, and creating a sense of urgency. It’s one of the most common marketing strategies in digital products because this urgency nudges your target customer to act fast or risk missing out.

Some brands or solopreneurs launch once a month or quarter and others only launch once or twice a year.

The appeal here is the communal experience it provides, the excitement of a temporal event, the personal engagement, and the high-energy environment.

It’s like setting off fireworks – bright, exciting, but fleeting.

Painting the Picture with Evergreen Sales Pages

On the other hand, evergreen sales are always available, like reliable evergreen trees, offering a constant stream of opportunities. This method works effectively with marketing funnels, letting potential customers trickle down into the pipeline at their own pace.

The narrative here is one of constant availability.- the sale page is always up just waiting for customers to find it. The customers can make their purchases when they’re ready, without the pressure of time.

The Challenges: All That Glitters Isn’t Gold

While both methods hold their unique charm, they come with challenges.

Live launches, while exciting, are also exhausting and time-consuming.

Your team works *hard* to pull off a live launch.

Often, I hear digital course creators say things like, “Ya, we’re closed for a few days after our last launch.” Plus, you also risk only having your income come to you during certain times of the year when you’re pushing these events rather than consistently over time.

And this comes with all manner of issues. For example, what if you don’t hit your target?

Or what if something horrible happens in the news on that day, and you can’t break through the noise and mass content on your social media feeds to get through to your target customer?

They require a lot of front-loaded work and lead to a significant revenue vacuum between launches. It’s basically an intense high-risk, high-reward strategy, and even then, the reward is never guaranteed.

On the other hand, Evergreen Sales, though steady, often lack the urgency that motivates customers to act fast. People can add your courses to their basket without purchases or may find an excuse to wait until a later date, leading to them never purchasing at all.

Finding the sweet spot between constant availability and not creating urgency is often a struggle.

And this is where we draw our attention to the Circuit Sales System.

The Circuit Sales System: A Leap to Hybrid Approach

The Circuit Sales System is a beautiful fusion of Live Launch excitement and Evergreen convenience. Like your favorite Japanese-Korean joint. Yum.

Imagine harnessing the engagement and urgency of Live Launches without forsaking the steady availability of Evergreen Sales.

It’s like merging the best of both worlds.

The CSS conceives a personalized buyer’s path that enhances conversion rates. It might just be the answer you’ve been waiting for to address the challenges posed by traditional sales approaches.

Let’s start with the basics.

What is the Circuit Sales System?

CSS is the hybrid powerhouse that offers you the best of both worlds, tailored to fit the unique needs of your prospects.

The magic of CSS lies in its extraordinary knack for tailor-making relationships with your customers that feel uncannily personalized. Painting a grand canvas of customer understanding, CSS uses a custom blend of automation and a human touch, crafting journeys that evolve alongside your customers’ interactions and purchasing behaviors.

It’s like stepping into a customer’s mind, aligning the output perfectly with their expectations—strangely intuitive and proficient, much like a friend who knows the right words to say at the right time.

Welcome to the world of CSS where business isn’t just about transactions; it’s about deeply personalized interactions that hit home every time.

Think of CSS as the key to unlocking the door of financial stability and personal fulfillment, allowing you the freedom to share your skills, expertise, or products seamlessly. Backed by numerous anecdotes of entrepreneurial spirits, CSS is the revolutionary sales approach that can propel you toward your goals.

So, if you’re ready to rewrite the rules of your sales game, know that the Circuit Sales System is here for you—a catalyst that will reignite your passion and elevate your growth story.

After all, your product deserves the spotlight.

Truly understanding these sales methods’ intricacies helps us see their potential and limitations. It empowers us to choose better and strategize smarter.

This understanding is the stepping stone to maximizing sales using the hybrid approach of CSS, but more on that later in this guide. For now, let’s chew on this food for thought and gear up for the next stop on this voyage.

The Circuit Sales System in Action: An Illustrative Example

Boundary-pushing, driven, and ever-curious—you’ve stared squarely into the face of conventional sales methods and asked, “Is there something more?”

Enter a day in the life of the Circuit Sales System (CSS). Let’s explore a tale where CSS was the guiding star, leading an ambitious business coach, Jane, to newer heights.

Jane began with a meticulously researched, painstakingly created digital coaching program. Inside, a treasure trove of knowledge—everything from boosting productivity to assembling dream teams. While she found success with live product launches, the method proved unpredictable and time-consuming.

Cue in CSS.

Jane, a determined business coach, made use of an automated webinar filled with enriching content and captivating client stories. This on-demand feast of knowledge spurred potential customers on a custom journey to Jane’s sales page.

But here’s where the real magic of CSS lies. it’s not about forcing customers to buy when YOU are ready, but about empowering individuals with their own unique sales journey.

Let’s take everybody who engaged with the entire webinar.

CSS hands the reins over to potential clients, placing them at the center of their very own personal live launch.

To star with, if a prospect converts to a customer and makes a purchase, they no longer receive any push emails. They have reached their destination.

They now join the ranks of many others, each on their tailored journey, ending with the joy of successful purchase within the deadline.

But what if they don’t make a purchase within their unique deadline? Fear not! This isn’t the end of the line.

After a time, they’re extended a harmoniously well-crafted, deadline-driven email funnel urging them to revisit and make the purchase.

CSS’s power lies in its messaging prowess; what else would you expect from a sales system created from the genius of a professional copywriter?

Looking to learn more about Nicki, the person behind CSS? Click here

The entrepreneurs who learn the CSS methods will master the art of delivering well-measured, compelling messaging for their video training (webinar), emails, sales pages, and so much more.

Jane’s strategic combination of the lively energy of live launches and the evergreen tendencies of CSS create staggering results. Streams of new clients flow into her business predictably with a steady vibrancy.

CSS isn’t just a strategy, it’s a journey—your journey to a uniquely empowered sales narrative.

That, dear friends, is the magic of the Circuit Sales System.

Now, it’s up to you to wield this tool, open new doors, and chart fresh territories on your unique business journey—because your ambitions deserve nothing less. So brace yourself because the revolution arrives with CSS.

The Marriage of Two Worlds: CSS in Action

So, how does CSS manage to blend the fiery momentum of live launches with the unflinching steadiness of evergreen sales?

Timed to perfection, CSS pulls off the hat trick of mimicking live seller interactions, thus making the whole process feel authentic and special.

Simultaneously, the approach maintains the unwavering availability of evergreen sales, ensuring there’s no danger of revenue drought between launches. CSS is an orchestra bringing an intentional and strategic rhythm to your sales campaigns.

The Personal Touch: The CSS Crown Jewel

What sets CSS apart and elevates it to the ranks of sales connoisseurship is that it resonates with prospects precisely because it doesn’t feel automated or impersonal.

Instead, it cleverly addresses their pain points, provides a clear deadline to make a purchase, and offers unique value propositions catering to their needs. Plus, if they don’t purchase in the first offering window, they are given another chance (and another, and another… you get the point).

The CSS journey is one where your potential customers feel seen, heard, and prioritized. Even in our experiences, we get customers replying to our emails thinking we sent it to JUST them every day.

This is the level of human connection you need to aim for when it comes to modern sales.

They transition from prospects to purchasers, inspired by the authenticity of communications, attentiveness to their needs, and their motivation to act on time-sensitive opportunities.

The Circuit Sales System is a beautifully curated dance that balances the excitement of live interaction and continuous availability, all while respecting and catering to the unique preferences and hopes of every buyer. And that, my fellow trailblazing professionals, is a revolution worth exploring.

What are The Benefits of a Circuit Sales System?

The call for better, faster, and streamlined selling methods grows louder daily, especially for online business coaches, course creators, and entrepreneurs. The digital space is a playground that’s full of potential, and the Circuit Sales System (CSS) might just be what you need to kick your performance into high gear.

Let’s explore the underpinning benefits of CSS, fortified by real-life examples and testimonials from those who’ve experienced the magic of this hybrid approach.

Advantages Tailor-Made for You

The beauty of CSS lies in its adaptability. Being a fusion of evergreen sales flexibility and live launch dynamism, CSS assures a few key advantages with some illustrative examples.

1. Continuous Revenue Stream

No more agonizing over income vacuums between launches. With CSS, your sales pipeline never dries up. Megan, the creator of the TOP program, experienced an 83% increase in her profit margin when she swapped her ad campaign to a live launch-centric model for CSS.

2. Bouncing Sales Pressure: Guiding Buyer Decisions

Through the seamless integration of evergreen sales, the CSS approach eliminates the unnerving ‘act now or lose out forever’ vibes often associated with traditional sales methods. Instead of pressurizing, it guides potential customers through the buying process at an unrushed pace.

Yet, a subtle urgency still persists—just enough to nudge prospective clients towards action.

Although this might not lead to a more qualitative experience per se, it subtly assists in facilitating the decision-making process, helping buyers to comfortably and confidently push the ‘purchase’ button.

3. Tailored Customer Engagement: The CSS Magic

CSS propels a buyer experience that feels oddly familiar—as if we’ve slipped into the customers’ shoes, understood their unique needs and timelines, and got an insight into their preferences.

This tailored touch bolsters customer engagement and motivation to step up to that purchase decision.

A well-deployed CSS program isn’t just about driving up those conversion rates—although that’s a fantastic win! It’s more about making your prospects feel seen, heard, and understood. Like we’re the best friend who scoops deep into their pain points and offers solutions that hit home.

With CSS, it’s not just dumping a product or a service out there in the wild and hoping for the best. It’s about fostering a genuine, memorable connection with your target audience. They don’t just connect with your brand—they find themselves in your messaging, echo with your values, and feel compelled to take that final plunge—the purchase that feels right, feels beneficial.

This isn’t just personalized. It’s borderline telepathic! It’s CSS’s way of fostering deep connections, addressing pain points with precision, and leading to a revenue increase rooted in understanding and empathy. Are you ready to step in tune with your client’s rhythm and unleash the CSS magic?

Taken together, these advantages not only help you overcome traditional sales methods’ pitfalls but also turbocharge your journey toward business growth, customer satisfaction, and revenue pinnacles. And you don’t need sales teams for this.

You can do it by yourself, for yourself!

(Or if you want a done-for-you option, CSS has trained up a group of professional copywriters that can help with some or all of the CSS work to get your sales going on the Circuit.)

Listening to the Whispers of Experience

Who better vouch for CSS than those who’ve reaped its rewards? Their experiences speak volumes. Check out the testimonials.

“Huge win. Turned on my circuit and already generated 47 sales. I was doing weekly webinars and charging $297. Now I don’t host any webinars and charge $597 for the same thing! Unbelievable what circuits are doing for my business.” – Natali

“We combined [CSS] with our live launches, and it’s like—I mean, we’re talking about our sales this year are up by 50% … We’re basically in third year, and we are actually hoping to have a multiple 7-figure year.” — Carina Gardner

“And a lot of people are charging $20,000 for this kind of support. […] I probably tripled my ROI already, and I’m not even finished with the Circuit yet.” — Lisa Princic

And that’s just a handful. (see more video reviews here!)

As you can see, CSS holds an astonishing potential not just to uplift your sales strategy but revolutionize it. Remember, in this ever-changing digital market, being adaptable is the key.

Go ahead and unlock your sales potential with CSS – embrace the benefits, and welcome the revolution.

How to Get Started with the Circuit Sales System

Having sailed through the sea of information about the Circuit Sales System (CSS), you stand now on new shores, primed and ready to act. The promise of CSS’ potential is sounding like a call that’s hard to ignore.

So how about we translate this knowledge into action and put the marketing strategies known as CSS to work for you?

Let’s meander through this detailed four-step guide to help you successfully implement CSS and kickstart that transformation journey.

Get the Full Picture: Understand CSS Deeply

Your first task is to delve into understanding CSS inside out.

This step is much like studying a map before setting off on an adventure. The CSS Course can be your ‘map,’ providing a comprehensive understanding of how CSS works, its methodology, principles, and benefits.

Harnessing the insights from the free training is the first step.

What You Can Learn in Your FREE Training!

Okay, let’s get into the facts of this. Through the free training program, you can dive into the essential cogs of what makes the CCS work, and see how it can work for you. To make things simple, we break the lessons down into just three easy steps.

Master the Art of Excitement and High Conversions—Without Live Launching

First, you’ll learn how to generate all the excitement of a live launch without the stress, energy, and chaos traditional live launching brings.

Ready to stop living by chance on a few random weeks a year? It’s time to make sales without pushing yourself and your sanity to the edge.

Learn the Secrets of Knowing When People Are Ready to Buy and Perfect Your Offer

Don’t waste time and resources guessing when people are ready to buy! This life-changing training will reveal the secret of identifying when people are primed to hear your pitch.

Furthermore, learn how to present your offer in the smoothest, most efficient, and most effective way possible.

Discover How to Sell Without Giving Away Your Best Content, Time, and Energy

The age-old adage—”Give away your best content and people will buy!”—certainly has room for improvement. In the free training, you’ll learn the true nature of content, the kind that actually drives sales.

 Equipped with this actionable knowledge, you’ll be able to sell without continually depleting your creative reserves or investing time and energy in non-committal prospects.

Ready for the free training? Click here

The Circuit Sales System Course: Illuminating the Pathway to Success

Hand in hand with the step-by-step guide above, knowledge is truly power when it comes to CSS, and taking the time to learn this strategy is all you’ll need when it comes to selling your online course and digital products.

It’s a fantastic approach, and there’s a great sense of accomplishment when a powerful solution like the Circuit Sales System emerges, promising to elevate your sales approach with its hybrid magic.

So, how do you go about learning it all? Well, here’s where things get even better – the Circuit Sales System Course.

Understanding the Course

This immersive educational experience is designed to simplify the nitty-gritty, offering a deeper understanding of the CSS principles for coaches, course creators, and entrepreneurs. It’s a guide that gently walks you through the implementation process, ensuring you’re equipped with the knowledge to harness CSS’ true potential.

The CSS Course is a treasure trove of information presented in a streamlined, easy-to-follow format.

The modules in the CSS Course meticulously detail not only the vital aspects of the Circuit Sales System (CSS) but also the strategic steps needed to execute the CSS method to its fullest potential.

Delving into this comprehensive program, you’ll embark on a transformative journey that revolutionizes your sales strategy from the ground up.

Here’s a lowdown on what you can expect:

Module 1: Framework Overview

Ever been lost starting a project? Not with the Circuit! Dive into the entire process, understanding how everything fits together and why it will work wonders for your business. Get ready to move forward confidently, with a no-mystery roadmap in hand.

Module 2: Automated Sales Periods

Why settle for bland, robotic messaging? Discover how the best automation systems can feel exciting and genuine—compelling your audience to “take my money!” Find the right approach for you and engage your audience like never before.

Module 3: The Lightbulb Video

Time for a mind-blowing experience! Learn to connect with your audience on a whole new level through the Lightbulb Video, leaving webinars and VSLs in the dust. Master the secret to sky-high conversions

Module 4: The Sales Elements of Your Lightbulb Video

Sales is all about connecting and guiding your target audience. By the end of this module, you’ll know exactly how to make them realize your offer is the solution to their problems, right here and now.

Module 5: Putting Together Your Lightbulb Video

Assembling your video can feel overwhelming, but not anymore! Benefit from plug-and-play templates and sample language designed to make the process a breeze.

Module 6: Essential Email Writing Principles

Assembling your video can feel overwhelming, but not anymore! Benefit from plug-and-play templates and sample language designed to make the process a breeze.

Module 7: Fast Action Section

Enthusiastically spark purchases without the pushy sales pitch. You’ll learn to create messaging that has people eagerly buying and thanking you for the opportunity.

Module 8: Nurture Emails

Some people don’t buy right away, and that’s okay. Revitalize not-yet-purchasers with messages that rekindle their desire for the transformative power of your offer.

Module 9: Sales Emails

Learn step-by-step how to create the excitement of a live launch on autopilot with the Circuit Sales System and effective sales cycles and emails.

Module 10: Email Building Considerations

We won’t leave you hanging. Unearth the tools and techniques to confidently build your emails (and Circuit) and switch it on without a hitch.

Module 11: Your Sales Page, Opt-In Pages, and Site Opt-Ins

Master the messaging that attracts your ideal audience and gets them excited to act. These components are crucial to making the Circuit work seamlessly.

Module 12: Deadline Funnel

Don’t be intimidated by tech. Get acquainted with the magic of Deadline Funnel, providing unique deadlines for your audience and boosting your daily sales.

Module 13: Circuit Enhancements

Ready for more fun? Discover optional elements to make your Circuit even more effective. Automate live challenges, integrate sales calls, and explore other ideas to further personalize your approach.

Module 14: Customer Service Considerations

Support your team, even if it’s just you. Learn what your Customer Service needs to know, handle special requests, and ensure a top-notch experience for your audience.

Module 15: Increasing Conversion Rates

Unlock the power of essential software that allows you to multiply your daily sales using personalized deadlines for your audience. Simplicity meets effectiveness.

Module 16: Post-Purchase Sequence

Your relationship with your audience doesn’t stop at the sale—nurture the bond, support new purchasers, and inspire them to become your vocal advocates.

Module 17: Your Next Steps

What lies ahead? Learn where to focus your efforts once your Circuit is built, and find out other tips to take your success to new heights—fast and efficiently!

As you can see, the CSS Course provides valuable insights into a variety of topics, including messaging that resonates with your target audience, proven tactics and strategies to skyrocket your sales, and techniques to make your system highly scalable and adaptable.

Everything you need to take your sales to the next level, once and for all.

Your Time to Shine: Embrace the Circuit Sales System

Just as a rising tide lifts all boats, the power of the Circuit Sales System (CSS) can raise your business to new pinnacles of success.

We’ve seamlessly navigated through the waves of knowledge, witnessing the revolutionary capacities of CSS. We’ve glimpsed into the crystal ball of potential benefits, and the vision is incredibly inviting.

You didn’t get this far on your journey by standing still. You made it here through the relentless pursuit of growth and determination to challenge the status quo.

By now, you understand that a circuit sales strategy isn’t just about changing your sales approach but about crafting extraordinary customer experiences and supercharging your revenue streams.

The sweet promise of transformation is before you, and you need only to take a decisive step forward. It might be new terrain, but remember – so were all the territories you’ve ever conquered. The road to triumph often begins with a small step, and it’s time to take that step with CSS.

Empower your business with the Circuit Sales System. Enroll in the CSS Course now, embrace the free training module, and harness its potential. Prepare to transition from the traditional to the revolutionary, from the ordinary to the extraordinary. Walk the path of innovation.

Embrace the future. Embrace the Circuit Sales System. Because deeper within you, a champion is waiting to emerge.

Join the CSS Course now and carve your path to exponential growth.

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